Case Study – myPubShop

Following the announcement of the UK entering lockdown on 23rd March 2020, and the prospect of all pubs having to close, StarStock Group reviewed its resources and platforms to see how we could help

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What was the issue?

There were two main issues:

1 – Pubs were being forced to close down by the government & would therefore have no means of generating revenue
2 – Consumers were struggling to order food from the major supermarkets

What we did to help

Proposition for a Pub:

Keep Trading – Allows pub to continue to trade & be part of the local community

Increase sales – Easy to manage ordering platform which enables the pub the ability to sell their current stock (both food & drink by single sku rather than just as a meal)

Saves time – Automating processes & redirecting telephone / email orders into one easy to manage system

Safe – secure payments between the consumer & the pub.

Cashflow – The pub will be paid within 24 hours of completion of order

Low admin – Collection service – AM & PM slots can be chosen

Simple stock management – Automated email alerts when restocking is necessary.

Loyalty – Driving all people back to the heart of the local community for now & in the longer term

Proposition for Consumer:

Ability to buy locally – People continue to panic buy & myPubShop can provide you with a local solution for your essentials

Safe collection – Minimal contact & closer to your home

Community Feel – Look after the pub & the pub will look after you

The results

Over 600 pubs signed up and started trading through the platform. We were inundated by the desire of pubs to stay open & support their local community, many of whom lived in isolated parts of the country and were unable to buy food elsewhere.

Some of the pubs & shops were doing +100 orders a day at one point, selling eggs, yeast, milk and bread…. It was a truly an amazing experience to be part of and all not-for-profit.

We partnered with a number of major businesses including:

Food service partners: Brakes, Bidfood, Costcutter, Delice de France, Bestway, Hopwell’s

Brand Owners supported the model : CCEP, BBG, Heineken, Red Bull, Britvic

Pub Co’s supported the model: Admiral, Greene King, Star Pubs, St. Austell, Trust Inns, Cirrus Inns, Robinson’s

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